Free Business Health Check: See What's Costing You Clients

Key takeaways

• The free GlossGenius Business Health Grader gives your business a health score out of 100 in about a minute.
• It checks whether people can find you on Google and book you online. It also checks whether your reviews and cancellation policy protect your calendar.
• Start with the area that grades lowest. Your report shows you what to fix first.

You can probably say how busy this week was. But it's harder to know how many clients looked you up and booked somewhere else. Maybe they found an empty Google profile. Maybe they hit a booking page full of other businesses. A business health check finds the gaps you can't see from behind the front desk.

Run your free business health check

What is a business health check?

When a new client searches for a business like yours, a few things decide whether they find you, trust you, and book. For an appointment business, that's your Google listing and rating, your online booking, and your reviews. The policies that protect your calendar count too. A business health check is a quick review of all of it. The GlossGenius Business Health Grader runs that check for you and turns it into one score out of 100.

What does the Business Health Grader check?

Your report scores three areas. Each one gets a label, from Fair to Good, so you can see where you stand at a glance. What each area covers:

• Online visibility: Whether you're listed and found on Google, and your Google rating. A client who searches for you and finds a missing or thin listing moves on to the next result.
• Booking experience: Whether clients can book online, and whether your booking page shows competitors. Clients book when it's easy. But a booking page that lists other businesses puts a competitor one tap away.
• Revenue and retention: Your Google reviews, and whether you have a cancellation policy. Reviews win the first visit. A cancellation policy protects the time you've already booked.

Say a client looks you up at 10 p.m., long after you've locked up. That's when online booking matters most. Half of bookings happen after the business has closed. So if clients can't book at 10 p.m., they may book with someone else. See how to cover the hours you can't staff.

[CTA_MODULE]

How does the business health check work?

The check takes about a minute, and you don't need an account. Four steps:

Step 1: Enter your website. No website? Add your business details by hand instead.

Step 2: The grader checks your Google listing and booking setup, then your reviews and policies.

Step 3: Read your score, see each area's grade, and get a fix for every gap the grader finds.

What's a good business health score?

Your report shows a score out of 100 plus a grade for each area. The closer to 100, the easier you are to find, trust, and book. But you don't have to guess where to start. Begin with the area graded lowest, like turning on online booking or adding a cancellation policy. Then polish the areas that are already Good.

How do you improve a low business health score?

Every gap the grader flags has a straightforward fix:

• Not easy to find on Google: complete your Google Business Profile, and link it straight to your booking page.
• Competitors on your booking page: move to a booking site that's only yours, with no other businesses listed next to you.
• Too few reviews: send a review request after every appointment. Then your rating keeps climbing without anyone having to remember to ask.
• No cancellation policy: set one, and back it with a card on file. Businesses that require a card to book see a median 2.08% of appointments canceled at the last minute. Without that requirement, it's 2.53% (GlossGenius Study).

To see where else money slips away, read the free hidden revenue leaks guide. Then close the gap the grader puts first. GlossGenius takes care of the booking site, the review requests, and the card-on-file policy.

How often should you run a business health check?

When something big changes, like a new website, a new service menu, or a move, run the check again. Otherwise, run it once a quarter. If you have more than one location, check each one. Every location has its own Google listing, reviews, and booking page, and they rarely score the same. To check whether clients keep coming back once they've booked, take the free client retention quiz.

Frequently asked questions

Who is the Business Health Grader for?

It's built for any business that runs on appointments, whether you work on your own or run a team across several locations. That includes:

• Hair and beauty: hair salons, barbershops, braiders, nail salons, lash and brow studios, waxing and threading studios, makeup artists, and tanning salons
• Skin, spa, and aesthetics: estheticians and skincare studios, day spas, medspas, and massage therapists
• Health and wellness: acupuncturists, chiropractors, physical therapists, and behavioral therapists
• Fitness: personal trainers, Pilates studios, and yoga studios
• Body art: tattoo studios and piercing shops
• Pets: pet groomers and dog walkers

Booth renters, suite owners, and commission-based teams can run it too.

Is the Business Health Grader free?

The check and the report are both free. You add your name and email to unlock the full report.

How long does a business health check take?

Enter your website, or your details if you don't have one, and your score is ready in about a minute.

Do I need a website to use it?

If you don't have a website, add your business details by hand. The grader checks your Google listing and booking setup from there.

Does a business health score measure my finances?

The score measures how easy your business is to find, trust, and book online, not your finances. That decides how many new clients reach you. For the money side, like revenue, rebooking, and booked hours, use your reports or ask Growth Analyst in GlossGenius. To check your prices against other businesses, try the free pricing benchmark calculator.

Does it work for businesses with more than one location?

Run it once for each location. Every location has its own listing, reviews, and booking page.

Does a low score mean my business is in trouble?

A low score means clients are slipping through gaps you can fix. Your report lists them in the order to fix them.

Find out where you're losing clients, and what fixing it is worth. Run your free business health check now. Whether you lead a team or you're an individual business owner, you can also book a demo to see how GlossGenius closes each gap, or start a free trial and fix them yourself.

‍